How to use ChatGPT to Craft Winning BFCM Email Campaigns

Read Time: 6 minutes

Hello E-Commerce Explorers,

Get ready to boost your BFCM sales with AI-powered strategies!

BFCM is the period when e-commerce brands generate the most revenue. But did you know that it's often through emails that brands make so much money?

Fortunately, I've prepared some ChatGPT prompts that will allow you to generate and schedule all your emails in just 1 hour! So, let's turn this busy shopping period into your biggest win yet.

How AI-Enhanced Email Campaigns Can Benefit Your Business:

• Start building up the pre-Black Friday excitement and psychologically prepare your audience to buy.

• Drive significant traffic to your store.

• Get hundreds of sales without going through advertising platforms, whose costs skyrocket during this period.

How to use ChatGPT to craft your BFCM Email Marketing Calendar

This prompt allows you to create a tailored email marketing calendar that aligns with your brand and maximizes sales potential.

You are a world-class copywriter with a knack for creating high-converting email campaigns. Your task is to construct a BFCM (Black Friday Cyber Monday) email calendar for an e-commerce business that specializes [INSERT CONTEXT ABOUT YOUR STORE / PRODUCT]. Each email should be strategically planned out with the goal of maximizing engagement and driving unprecedented sales for the year 2023.

For each email, detail the following:

Email Title (Internal Use): Provide a succinct title for internal tracking and organization, summarizing the email's theme or promotion.
Goal of the Email: Define the specific objective of the email (e.g., 'Highlight exclusive BFCM discounts', 'Encourage last-minute sales', 'Promote Cyber Monday flash sale').
Subject Line Example: Devise an engaging subject line that will compel subscribers to open the email.
Date and Time for the Email: Indicate the exact date and time for sending the email, formatted as 'Month Day, Year, Time AM/PM'. For Black Friday, October 24, 2023, schedule three emails at strategic times: one for early morning (6:00 AM), one for afternoon (1:00 PM), and one for early evening (5:00 PM). Continue the schedule through Cyber Monday and until the end of November.
Audience for the Email: Specify the target audience segment for each email (e.g., 'First-time buyers', 'Loyal customers', 'Previous BFCM shoppers').

Here is an example to guide you:

Email Title (Internal Use): "BFCM Countdown Begins"
Goal: Build anticipation for BFCM deals.
Subject Line Example: "Get Ready: Black Friday Reveals Inside!"
Date and Time: November 20, 2023, 8:00 AM
Audience: Subscribers who engaged with last month's content.
Format each email entry in a clear table format, with no use of emojis. Each email title should be brief and to the point, ideally not exceeding five words. The table should cover the entire period from the start of the BFCM promotions to the end of November, ensuring a consistent and engaging narrative that leads to a successful sales period.

You will get a perfect BFCM Email calendar:

• Maintain a cohesive campaign narrative.

• Schedule key promotional emails.

• Integrate customer segmentation.

Continue the chat

Keep the chat open after using this prompt, as you'll promptly move on to the next one.

How to get ChatGPT to write High-Converting Email Content

Crafting Compelling Email Bodies: Using AI to draft content that resonates and converts.

Use this prompt to write great content for your email.

Now, I'd like you to craft the full content for the email called "BFCM Countdown Begins". You are a skilled email marketer, and your mission is to write an engaging and persuasive email that aligns with the chosen title. Your email should be structured to maximize conversions during the BFCM sales period.

Feel free to include and play with elements like:

Introduction: Start with a captivating opening that hooks the reader immediately. It should resonate with the subject line and the goal of the email.

Body: Develop the core message of the email. This should include any necessary product details, BFCM offers, or stories to build interest and desire. Use persuasive language to highlight the value and urgency of the offer.

Images: Suggest placements for images within the email. Provide a brief description of each image type that would be most effective (e.g., 'Insert product image here - ideally something that showcases the product in use').

Double columns with text one one side and image on the other side, etc.

CTA Buttons: Indicate where to place CTA buttons and suggest compelling copy for them (e.g., 'Place a "Shop Now" button here - make sure it's bold and stands out').

Closing: End the email with a strong closing statement that reinforces the main message and encourages action.

For example, if your "Email Title" is "BFCM Countdown Begins", here's how you might structure the content:

Introduction: "The moment you've been waiting for is almost here – our BFCM sale is about to blow you away!"
Body: "Get ready to shop the biggest deals of the year, with discounts starting at 50% off. From our best-selling [product name] to the latest [product category], everything you've had your eye on is now within reach."
Images: "[Insert a hero image of a crowd-favorite product at the top. Further down, place images of products grouped by category.]"
CTA Buttons: "[After the introduction, insert a 'Get Early Access' button. Place a 'Start Shopping' button after each product category section.]"
Closing: "Don't miss out on these once-a-year deals. Ready, set, shop!"

This is just an example. Your final output should be tailored to my brand and relevant to the type of email we are sending.

The format of the email should be clear and visually appealing. Use headings and bullet points for easy reading, and ensure the CTA buttons are prominent and enticing. Remember, the goal is to drive clicks and conversions, so make every word count!

Please provide two different versions so that I can choose the best one. One without emojis, and one with emojis.

ChatGPT will give you 2 versions of email content, one with emojis and one without emojis.

Continue the chat

Choose the version you prefer the most and use the next prompt to structure this email so that it's formatted for email marketing platforms like Klavyio or Omnisend.

Design visually appealing emails.

This prompt will provide you with design guidelines to help you easily create the final version of your email!

Great.

My favorite version is [ENTER YOUR FAVOURITE VERSION].
Please transform the chosen email content into a ready-to-use format with placeholders and visual instructions for each element.

Remember to keep the design mobile-friendly and aligned with the brand's aesthetic. Provide clear instructions for each placeholder so that the marketing team can easily create the email in tools like Omnisend or Klaviyo. You will also give some basic design guidelines. The final output should be a comprehensive guide to building the email, with each element designed to engage and convert.

Continue the chat

Thus, you get an email written and ready to be created on your email marketing platform!

Subject Lines That Get Clicked

Using AI for Creative Subject Lines Generate innovative subject lines with ChatGPT.

Use this prompt to create 15 magnetic email subject lines and preview text that grabs attention.

Great.

Now, your task is to write a catchy email subject line and preview text for the above email. You will generate 15 pairs of catchy email subject lines and preview text combinations. As an adept email marketer, you understand the importance of standing out during the BFCM rush. Your crafted subject lines and previews should be irresistible, drawing subscribers in to open and engage with the emails.

Begin each pair with a subject line that is directly tied to the email title. Follow it with a preview text that complements the subject line, adding intrigue or valuable information to prompt the recipient to open the email.

Here's the structure to follow:

Subject Line: Create a compelling hook that aligns with the email's title and content.
Preview Text: Provide a succinct teaser that follows the subject line, offering a glimpse of what's inside the email.

For instance, if the email title is "Midnight Madness Sale", your subject line and preview text could be:

Subject Line: "The Clock Strikes Twelve: Madness Begins!"
Preview Text: "Exclusive deals for night owls start now – don't miss out!"

Here's a list of other examples of Subject Lines and Preview Texts to get you inspired:

Subject Line: "LAST CHANCE to save 25% off 👀"
Preview Text: "Tick-tock! Just a few hours left to snag these deals."

Subject Line: "Don’t go to bed without opening this email 👉"
Preview Text: "Your dream deals are waiting inside – unlock them before bedtime!"

Subject Line: "24 HOURS LEFT: Don’t miss this 25% off deal"
Preview Text: "The final countdown is on! Score your favorites at a fraction of the price."

Subject Line: "LAST CALL for 25% off 🤯"
Preview Text: "This is it! Last chance to get your hands on the best for less."

Subject Line: "We’re about to have the biggest sale ever 🤯"
Preview Text: "Get ready for jaw-dropping discounts like you've never seen before!"

Subject Line: "5 DAYS LEFT: The biggest deal of the year"
Preview Text: "Counting down to epic savings – are you ready?"

Subject Line: "Savings are coming, [firstname]..."
Preview Text: "Exclusive sneak peek at what's in store for you!"

Subject Line: "DON’T miss this huge sale... 🚨"
Preview Text: "Alert: Your VIP access to unprecedented discounts is here."

Subject Line: "Save 25% for BLACK FRIDAY 🔥"
Preview Text: "Black Friday just got better – unlock your exclusive discount now!"

Subject Line: "The BIGGEST discount of the year 🔥"
Preview Text: "Once a year, and it's here – your chance to save big!"

Subject Line: "STARTS NOW: 25% off all week 💥"
Preview Text: "A whole week of deals? Yes, please! Dive in now."

Subject Line: "Unlock Our BFCM Vault: Early Birds Get the Best Deals!"
Preview Text: "Be the first to claim exclusive discounts on our top products – before anyone else!"

Subject Line: "Black Friday Sale extended (just for you!)"
Preview Text: "Thought you missed out? Think again – the sale's back for a limited time!"

Ensure that the subject line is punchy, ideally not exceeding 9 words, and the preview text is brief yet informative, under 14 words. The aim is to create a cohesive and engaging narrative that compels subscribers to click through, thereby boosting the open rates of your BFCM campaign emails.

ChatGPT will give you 15 great email titles and preview texts for your email.

Continue the chat

Wrap up: Implementing Your AI-Driven Campaign

• Crafting a BFCM email calendar using ChatGPT.

• Generating engaging content for your BFCM emails.

• Designing captivating subject lines to boost open rates.

These strategies are designed to streamline your process and maximize your results. Give them a try and see the difference in your campaign performance!

Next week, we dive into the exciting world of product ideation! Get ready to explore a framework that will ignite your creativity and help you develop groundbreaking product ideas. Stay tuned – you won't want to miss the insights and tools that can transform your approach to product development!

Stay innovative,

The AI Merchant

P.S.

P.S. This is the first edition of my newsletter, and I'm really excited to hear what you think. Your feedback is incredibly important to me as it helps shape future editions. Please feel free to respond directly to this email with any comments or suggestions you have. I look forward to your thoughts and thank you for being a part of the start of this new venture!